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When we think about the summer and the days spent in the pool, the image of fun and relaxation easily takes over - and how to give you wrong!? -. However, there is a silent enemy that can threaten 😱 our hair in those moments of leisure: chlorine, which with its aggressive effects can damage our hair.To maintain a healthy and bright hair, it is essential to take the right precautions when we are in the pool and always protect our hair before taking a dip worthy of a gold medal at the Olympics.1. Pre-treatment - Before entering the pool,...

Water, besides being an essential element for life, is also crucial in the care of our hair: drinking lots of water is good for your hair! It is necessary, in times like these, not only to have healthy and strong hair but also to feel good, to drink at least 8 🥛🥛🥛🥛🥛🥛🥛🥛 glasses of water a day - easy, isn't it!? Hair and water are an essential pair Hair is mainly made up of keratin, a protein composed of chains of amino acids. To keep it healthy, it is essential to provide it with the right amount of moisture. Just...

Summer is the perfect season to experiment with new looks and hairstyles fresh and fun, but above all zero slam, because this season the hair has a whole new personality, accomplices perhaps the heat and humidity. MAYBE, EH. We will also be biased but among the most popular trends there are definitely the beach waves that for years now excel as the favorite hairstyle for all* and harvests. In this article, we’ll walk you through these two styles, explaining how to make them and how to give that extra sparkle to your summer look.Beach waves are a very popular hair...

Mood wants to take care of the well-being of the hair of the most important people in our lives: mothersThere are many types of mothers and with different characters: cheerful, talkative, strict, caring, with many merits and absolutely no flaws...🤣How would you describe yours?We have some categories. Read on!Super sweet momSurprise the sweetest mother with the products of the Ultra Care line, with the enveloping scent of gourmand vanilla. A perfect line for those who have bleached or treated hair, because it deeply nourishes and regenerates the hair. Zen momSurely some of you know them: they are the ones who...

The 3 S: Healthy, Silky, Shiny All hair deserves to be healthy, silky and shiny, especially those dyed or treated.Healthy hair looks silky, strong and shiny, but when we undergo treatments or dyes and lightening, they may become more fragile and dull. Dyeing hair, however, does not mean to ruin them, let’s repeat it together! How to take care of it to ensure a protected and shiny color for longer? Let’s discover it together with some moves to follow to show off hair always strong and healthy, bright color and always alive!Keep in mind that colored hair behave differently than...