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THE BEST FOR YOUR HAIR FROM THE EXPERIENCE OF A PROFESSIONAL
OUR MISSION
We want to provide to everyone, universally, that feeling of well-being given by feeling good about yourself, by always feeling beautiful. That extraordinary beauty that comes from being true and authentic. Every day.
We have been doing this for over 50 years, working alongside the most esteemed professionals in the hair-styling world: national and international hairdressers and stylists. We offer them a range of affordable and easy to use cosmetic products for hair that is clear and easy to use, which at the same time ensure excellent professional results and quality guaranteed by the Made in Italy. For two generations,
MOOD products have been present in over 45 countries around the world, affordable in price and easy to use, in Salons, in specialised stores and, starting today, also in your home.
MOOD is SPECIAL because
Vegan e Cruelty free
0% active ingredients of animal origin, only certified ingredients of natural origin.
Salon Approved
Tested and fine-tuned together with hairdressers.
Smart
Complete but essential product lines, easy to use and understand, with a high-performance result.
For all
Boundless, uncompromising beauty for anyone who wants to take care of their hair.
MOOD is SPECIAL because
Vegan and cruelty free
0% active ingredients of animal origin, only certified ingredients of natural origin.
Salon Approved
Tested and fine-tuned together with hairdressers.
Smart
More solutions, one product! Smart actives to meet multiple hair needs in a single formula.
For all
Boundless, uncompromising beauty for anyone who wants to take care of their hair.
OUR RESEARCH
Products MOOD are characterised by:
# INNOVATIVE FORMULA thanks to:
Safe and effective formulas;
Easy to use, both for young and for more experienced hairdressers;
In the majority of cases VEGAN and with the ethical commitment that leads us to make them all vegan;
A sense of responsibility that drives us to use science to enhance what nature already provides us, without taking advantage of it: as a consequence, we opt to ingredients of natural e and biotech origin ensuring that the product has a high performance in terms of results effectiveness and functionality on hair and on skin;
Formulas that address the concept of CLEAN BEAUTY: we passionately and carefully choose ingredients that do not harm the person, society and the environment but rather, where possible, that defend them and improve their quality.
OUR VALUES:
#SUSTAINABILITY
Thanks to our commitment, we choose to choosing packaging elements which are increasingly respectful of the environment, 100% recyclable and recycled and treading a path that makes us want to constantly increase our use of energy from renewable sources, thus reducing our impact on the environment.
We are also working to ensure that all our labels are made from marble waste, which can be 100% recycled in the conventional recycling system. Production is therefore carried out without water and bleach without bleach.
#HUMANKINDORIENTED
We believe inINCLUSIVITY, we are convinced that true beauty is our diversity. It is wonderful being us, so unique, so different, yet so similar.
We believe inAUTENTICITY: we do not trust stereotypes, but we believe in authenticity, in the strength, in the value of everyday beauty;
We believe inUNIVERSALITY: beauty and self-care do not have any gender, ethnicity or age differences.
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