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OUR PROMISE
There are those who cut, those who color, those who transform.
And then there are those who do all of this with passion, talent, and dedication: the hairstylist.
MOOD was created for them.
For those who make beauty a daily mission.
For those who create with their hands, but communicate with their heart.
We stand alongside salon professionals, offering tools designed to simplify work and amplify talent.
Essential, high-performance products that don’t tell formulas, but stories of success.
MOOD is clarity: simple to understand, intuitive to use.
MOOD is respect: for time, for people, for the environment.
MOOD is emotion: the kind that arises when your work becomes art.
MOOD. Your ally in the salon. The drive to make a difference every day.
MOOD PROFESSIONAL HAIR EXPERIENCE
MOOD, beauty from the heart of Italy.
Our story began in 1970 in Milan, the international capital of fashion and style, thanks to the talent and experience of our founder in professional cosmetics.
Domenico Caimano, a renowned Milanese hairdresser, driven by an immense passion for his work, felt the desire to create his own line of professional products, designed for hairdressers who, like him, seek the quality and reliability of Made in Italy.
From Domenico Caimano’s vision, what remains with us to this day is:
THE AMBITION FOR EXCELLENCE
THE DEDICATION TO THE CRAFT OF THE PROFESSIONAL HAIRDRESSER
to simplify work in the salon
MOOD: simply essential
We firmly believe that our mission is to support the Hairdresser every day in their salon work, by offering products that simplify their daily routine.
That is why MOOD stands out as a brand that is:
ESSENTIAL
COMPLETE
SIMPLE TO UNDERSTAND,
EASY TO USE,
CLEAR IN ITS STRUCTURE,
TRANSPARENT IN ITS PROMISE.
RESEARCH AND DEVELOPMENT
MOOD: innovation in evolution
For MOOD, the in-house Research & Development laboratory is the beating heart of every project.
In our laboratories, each formula is created from a precise balance between professional effectiveness and respect for the hair fiber.
We do not chase trends: we analyse them, test them, and transform them into concrete solutions for salon work.
This means:
development of high-performance, stable formulations
rigorous selection of raw materials
real testing of results and sensory experience
Because every product must truly perform, behind the salon chair.
VEGAN, SAFE AND SUSTAINABLE FORMULAS
MOOD, effective on the problem, gentle on the skin
Each MOOD product addresses a specific hair need. But effectiveness on the problem cannot be separated from the formula’s tolerability on the scalp and skin.
That is why every MOOD product is dermatologically tested by independent external laboratories.
DESIGNED PRODUCTS
MOOD, from Hairdresser to Hairdresser
Only those who work in the salon every day truly know what is needed to create unmatched looks. Like a sculptor with their chisel, the Hairdresser creates Beauty through the products they use.
That is why MOOD relies on an in-house Test Room and the support of our Ambassadors to test its products before they are launched on the market: to always ensure quality and performance for its customers around the world.
PROFESSIONAL SUPPORT
MOOD, always by your side
MOOD supports professionals with technical assistance and continuous training. Practical guides, educational content, and application consultancy help improve salon services and make the most of product potential.
Concrete support to enhance skills, service quality, and results.
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