Discover how antioxidants transform your hair

Who ever heard of antioxidants? ✋

Well... but do you know what they are? Do you know their benefits?

In a world where exposure to pollution and stress seems inevitable, finding ways to maintain the beauty of our hair is of paramount importance. Let's discover together how antioxidants, these powerful natural allies, can transform the health of our hair.

What are antioxidants and what are their benefits?
Antioxidants help protect cells, including hair follicles, from damage caused by free radicals. The latter are unstable molecules that can damage cells, accelerating ageing and contributing to hair loss. Using antioxidants can help maintain healthy hair and prevent its deterioration. But there's more! Antioxidants form a protective barrier around the hair fibre that helps minimise damage from exposure to UV rays, which are known to damage hair, making it brittle and dull.

An excellent example of super effective antioxidants for hair care are the polyphenols found in pomegranate. These compounds not only protect but also nourish the scalp, promoting stronger and healthier hair growth.

Colour Protect: your ally for coloured hair
Well, now that we have finally understood the benefits of antioxidants, let's get to know Mood Color Protect, the line with pomegranate extract inside, rich in antioxidant polyphenols that helps you take care of your coloured hair, preventing fading caused by the damage of time, sun and pollution.

For hair that is always healthy Color Protect is the key!
If your hair is coloured, try not to wash it too often and when washing it use Color Protect Shampoo, which naturally protects the colour from fading and conditions the hair, thanks to antioxidants. To keep your hair colour bright, even and above all long-lasting, we also recommend using Color Protect Conditioner regularly to condition and nourish your hair in depth.
A hair beauty routine rich in antioxidants, such as those contained in pomegranate, will reduce frizz, make colouring last longer and strengthen the hair fibre. If you live in a polluted city, Mood Color Protect is a real boon. It considers antioxidants to be valuable shielding actives against the main environmental aggressors. Capable of giving a resolute 'kick' to the hair's ageing processes.

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