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GLOBAL BRAND AMBASSADOR
DAWID ILKOV
"I base my work on conscious choices. Pidielle won me over with its 50
years of experience in the industry, but what I value most about the brand is its independence. Working with MOOD products gives me complete creative freedom and endless possibilities to express my vision.
Hair is our natural jewelry. After 20 years in the industry, one thing I
know for sure is that true beauty doesn't end when you leave the salon. I
create hairstyles that make you look and feel amazing every single day."
Hi Dawid! Tell us a bit about yourself...
Tell us about your professional background and what shaped you the most as a hairstylist.
My fascination with hairstyling began when I was just 15 years old. I
used to watch an older friend from my neighborhood at work. Seeing the precision and sense of style with which he transformed my friends' looks made me realize that this was the path I wanted to follow.
That was the moment my passion was born, and it has stayed with me ever since.
Why did you choose MOOD and what does it mean to you to be its Brand Ambassador?
I believe in making conscious choices, especially when it comes to the
products I work with. MOOD impressed me with its 50 years of experience in the industry, but what truly sets the brand apart for me is its independence and the creative freedom it offers.
Being a MOOD Brand Ambassador means representing a brand that shares my values and allows me to express my creativity without limitations.
What do you want every client sitting in your chair to say about their experience?
Above all, I want every client to leave my chair feeling confident, delighted with their new look, and knowing they have been taken care of 100%.
I put my whole heart, knowledge, and energy into every color transformation and haircut, so seeing a genuine smile on my clients' faces is the greatest reward.
What would I love to hear at the end of their visit?
'It was so much more than just a hair appointment. I left feeling transformed, with the perfect hairstyle, and I got to spend time in such a friendly, relaxed, and welcoming atmosphere that I can't wait to come back.'
For the past 10 years, my wife Anna and I have been building this place together. We have an incredible synergy. We complement each other in every way, inspire one another to keep growing, and make sure our salon has a relaxed, authentic atmosphere where everyone feels right at home.
How important is it for you to rely on products that are truly professional?
For me, working with professional products is essential. After 20 years in the industry, I know how important it is to choose products that allow me to work with confidence, precision, and creative freedom.
I put my heart and expertise into every service, so I need products I can truly rely on. That's why I value MOOD. It gives me the freedom to create, explore new possibilities, and achieve beautiful results for my clients.
Because great hairstyling isn't just about how hair looks when someone leaves the salon. It's about creating results that make them feel amazing every day.
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