The return of the perm: how to redefine curls and waves in the Salon with MOOD Curl & Wave Infinity

Forget the rigid volume of the 1980s: today's curl is all about natural movement, fluidity, and ultimate comfort for dynamic, effortless beauty.

In recent months, both digital space and physical salons agree on one thing: the perm is back as an absolute star. But let's forget the old clichés of ultra-defined, artificial curls from the past. Today's consumer is informed, seeks smart solutions, and demands a style that blends aesthetics with everyday practicality. The watchword is natural movement: soft, undone, dynamic waves that enhance the haircut and simplify home styling.

Against this backdrop of renewed enthusiasm, MOOD introduces a true technical and sensory revolution designed for hairdressers and clients who refuse to compromise: MOOD Curl & Wave Infinity.

When shape meets treatment

What makes the new MOOD system unique is not just its ability to deliver elastic, soft, long-lasting curls, but its focus on hair health. The range incorporates a precious upcycled Maté derivative, a natural active ingredient with extraordinary antioxidant properties that transforms a technical service into a genuine beauty treatment.

Key formula benefits include reducing frizz, preserving the hair fibre's deep hydration, improving combability, and boosting hair resilience—ensuring excellent salon performance and total comfort for the client.

Another feature revolutionising the salon experience is its modern fragrance, featuring fruity notes of pineapple, kiwi, peach, and tropical fruits, grounded by a soothing base of benzoin and musk. This choice eliminates the harsh chemical smell typical of traditional perms, turning the service into a unique sensory experience.

The Salon service: flexibility, performance, and added value

Engineered as a complete, modular system, MOOD Curl & Wave Infinity offers targeted solutions for natural and treated hair, paired with a gentle hydrogen peroxide-based neutraliser. Thanks to quick processing times and a tailored diagnostic consultation, the stylist can deliver a bespoke, high-value service.

The contemporary perm is no longer just about curls; it is a lifestyle statement. With MOOD Curl & Wave Infinity, salons now have the ultimate tool to meet the demands of discerning clients seeking authenticity, sustainability, and effortless practical style.