I change pack...I transform!

Now let’s talk about us! We are part of a company that for over 50 years develops and creates professional hair products, including those of Mood, created directly in the laboratory and headquarters in Nerviano, in the province of Milan. We are a 100% MADE IN ITALY brand that works with the short chain: a production chain that has a reduced number of production steps, and that enhances the product thanks to the "from producer to consumer" approachbecause we want to shorten the distance between producer, us, and consumer, you.
One of our pillars is innovation: effective formulas and we are increasingly striving to make them all vegan and enriched with natural and biotechnological ingredients, using innovative extraction methods such as biofermentazione. Biotechnology manages to create new alternative complexes to those derived from mineral oils, through a sustainable process, starting from renewable raw materials. The formulas do not contain harmful synthetic products, but a greater number of active ingredients, which in synergy with each other reach a high level of effectiveness.
Our lines, as well as our products are smart: you don’t need a thousand products for a great haircare routine! For us smart means: simple in use, essential but complete and clear in structure.
We have renewed our 9 lines making them all vegan and making them wear a new dress, completely sustainable, in fact the bottles and tubes of all our products is made of 100% recyclable and recycled plastic (min. 30%) and the labels are made with a label of recycled marble powder, combined with a 100% recycled plastic polymer.

At the heart of our brand are the people: the people who work in the design and development of products, the people who guarantee the success of each project and the people for whom we create our products. We believe and promote the authenticity of each of us, the natural beauty and uniqueness that distinguishes us.