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Smoothing treatment: smooth hair without effort
Discover LOVE LISS, the new semi-permanent straightening treatment suitable for all hair types: the secret to effortlessly smooth hair for a long time.
LOVE LISS treatment: what does it consist of?
It is a straightening service to be carried out in the salon that gives the hair a smoothness that lasts up to 4 months: simple and clear to use for the hairdresser; long-lasting and effective for the client*. It consists of two key products: DEEP CLEANSING SHAMPOO and LOVE LISS KERATIN SMOOTHING MOUSSE. The first is a preparatory shampoo that deeply cleanses and opens the cuticles to better prepare the hair for the smoothing treatment; the second is an anti-frizz smoothing mousse that, thanks to its formulation, acts on the hair by remodelling the keratin chains, making it smooth and frizz-free. The straightening treatment - for some years now - has been the preferred solution for those with frizzy, unmanageable hair but who dream of straight hair.
LOVE LISS is based on a technology rich in conditioning and protective ingredients that allow you to safely achieve frizz-free smoothness without damaging your hair. Thanks to the KP3 biotechnological complex and the vegan biotechnological heat-protecting agent, vegetable keratin, proteins and amino acids it contains, hair is shiny and soft without damage.
Is it safe?
Our laboratories have created a formula that is safe for the hairdresser and the client. The treatment contains glyoxylic acid, an active ingredient with an ironing action, which realigns the keratin fibres, giving the hair a smooth shape with a semi-permanent effect, and the biotechnological complex KP3. This is an innovative biotechnological complex based on a vegan heat-protecting agent and an active consisting of vegetable keratin, proteins and amino acids. The former protects against damage caused by technical treatments; the latter active also contains the enzyme laccase, also of plant origin, which helps restore the bonds weakened during technical ironing.
Are you curious* to try it out? Have you been dreaming of straight, easy-to-manage hair for a long time? Ask for the treatment in your salon!
You will soon find all the info you need to maintain your technical services at home thanks to Keratin.
Visit the home page to keep updated* on news and promotions
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