Old Money Hair: how to add volume to fine, thin hair with 90s style

In recent years, haircare has embraced minimalism and ultra-natural styling. Today, however, the trends are clear: the Old Money Hair style — elegant, never excessive — is back in the spotlight. Airy looks, full of movement and volume, are once again dominating runways and salons. This aesthetic recalls the iconic manes of the 90s: glamorous hairstyles, wide waves, and lifted roots.

For professionals, this opens up a new opportunity: clients with fine, thin hair are looking for solutions that help them maintain their blow-dry, add body, and avoid weighing down their hair. To build volume from the inside out, it takes a routine that combines treatment and styling. A blow-dry alone isn’t enough — the delicate structure of fine hair needs targeted products and specific techniques.

The most requested styles today are inspired by fashion and cinema icons such as Cindy Crawford, Claudia Schiffer, and Julia Roberts. Soft waves, voluminous blowouts, and lifted roots create an elegant yet natural effect — perfect for clients who love the Old Money Aesthetic.

To recreate these looks in the salon (and maintain them at home), MOOD has developed Body Builder, , the new line designed to bring body, support, and volume to fine hair.

The range includes:

• Densifying shampoo:  gently cleanses and lightens the fiber.

• Densifying filler: hydrates without weighing down.

• Volume Mousse: lifts the roots for instant volume.

• Lifting Mist:  defines styling with lightness and hold.

With the right combination of products and techniques, fine hair becomes the star of glamorous, contemporary blowouts.