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Store","offers":[{"title":"1","offer_id":42073295487133,"sku":"0102040001","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"3","offer_id":42073295519901,"sku":"0102040003","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"4","offer_id":42073295552669,"sku":"0102040004","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"5","offer_id":42073295585437,"sku":"0102040005","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"6","offer_id":42073295618205,"sku":"0102040006","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"7","offer_id":42073295650973,"sku":"0102040007","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"8","offer_id":42073295683741,"sku":"0102040008","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"9","offer_id":42073295716509,"sku":"0102040009","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"10","offer_id":42073295749277,"sku":"0102040010","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"1.11","offer_id":42073295782045,"sku":"0102040111","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"5.1","offer_id":42073295814813,"sku":"0102040051","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"7.1","offer_id":42073295847581,"sku":"0102040071","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"10.1","offer_id":42073295913117,"sku":"0102040101","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"8.01","offer_id":42073295945885,"sku":"0102040801","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"7.23","offer_id":42073295978653,"sku":"0102040723","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"9.23","offer_id":42073296011421,"sku":"0102040923","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"10.32","offer_id":42073296044189,"sku":"0102041032","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"6.3","offer_id":42073296076957,"sku":"0102040063","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"8.3","offer_id":42073296109725,"sku":"0102040083","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"9.3","offer_id":42073296142493,"sku":"0102040093","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"10.31","offer_id":42073296175261,"sku":"0102041031","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"6.4","offer_id":42073296208029,"sku":"0102040064","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"7.44","offer_id":42073296240797,"sku":"0102040744","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"9.41","offer_id":42073296273565,"sku":"0102040941","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"5.55","offer_id":42073296306333,"sku":"0102040555","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"6.5","offer_id":42073296339101,"sku":"0102040065","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"5.6","offer_id":42073296371869,"sku":"0102040056","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"5.7","offer_id":42073296404637,"sku":"0102040057","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"8.17","offer_id":42073296437405,"sku":"0102040817","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"10.71","offer_id":42073296470173,"sku":"0102041071","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"5.88","offer_id":42073296502941,"sku":"0102040588","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"7.88","offer_id":42073296535709,"sku":"0102040788","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"5.87","offer_id":42073296568477,"sku":"0102040587","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"7.87","offer_id":42073296601245,"sku":"0102040787","price":6.5,"currency_code":"EUR","in_stock":true},{"title":"10.87","offer_id":42073296634013,"sku":"0102041087","price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/3305\/3597\/files\/demi-double-still-life-2026.png?v=1773917267"},{"product_id":"color-assist","title":"COLOR ASSIST","description":"\u003cp\u003eColor additive, enriched with natural oils, which has different multibenefit actions:\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003ePrevents scalp and skin staining, caused by coloring service\u003c\/li\u003e\u003cli\u003eAdds extra softness, combability and shine to final color result\u003c\/li\u003e\u003cli\u003e400 ml\u003c\/li\u003e\u003c\/ul\u003e","brand":"Mood Store","offers":[{"title":"400 ml","offer_id":47490793832781,"sku":"1802030400A","price":8.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/3305\/3597\/files\/45.png?v=1772447933"},{"product_id":"daily-care-shampoo-formato-litro","title":"DAILY CARE SHAMPOO LITER SIZE","description":"\u003c!--StartFragment--\u003e\n\u003cp data-start=\"0\" data-end=\"273\"\u003eDaily Care Shampoo is the professional solution for everyday cleansing that respects the natural balance of the scalp and hair. Its moisturizing formula, enriched with active ingredients from organic Italian chestnuts, nourishes the hair fiber without weighing it down.\u003c\/p\u003e\n\u003cp data-start=\"275\" data-end=\"529\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThanks to the film-forming action of its ingredients, it helps prevent moisture loss, keeping the hair healthy and vibrant—even when exposed to frequent technical or chemical treatments. The result is soft, shiny, and perfectly hydrated hair every day.\u003c\/p\u003e\n\u003c!--EndFragment--\u003e","brand":"Mood Store","offers":[{"title":"1 Litro","offer_id":47490562687309,"sku":"0702251000B","price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/3305\/3597\/files\/7_6e3b1810-cbfc-449d-8c61-e3d5d9b87c50.png?v=1768486788"},{"product_id":"keratin-shampoo-formato-litro","title":"KERATIN SHAMPOO 1L","description":"\u003cp\u003eKeratin Shampoo based on vegetable keratin and Multi-Mineral Complex, provides an extraordinary result: repaired, hydrated and easily combable hair, from the first application.\u003c\/p\u003e\n\u003cp\u003eThe Multi-Mineral coomplex is an innovative mineral complex composed of iron, copper, magnesium, silicon, zinc, derived from a bio-fermentation process,\u003c\/p\u003e\n\u003cp\u003eKeratin Shampoo is the silky shampoo for stronger, hydrated and easy to comb, but not weighed down, long hair. 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Its vegan, sulfate-free formula gently cleanses the hair, protecting the fiber from the very first wash.\u003c\/p\u003e\n\u003cp data-start=\"292\" data-end=\"584\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThanks to the innovative AVO-Complex (avocado oil and natural sugars) and Vegetable Keratin, it provides a filling and strengthening effect that reinforces the hair shaft from within, creating a protective barrier that ensures hydration and shine without weighing the hair down.\u003c\/p\u003e","brand":"Mood Store","offers":[{"title":"1 Litro","offer_id":47490543878477,"sku":"0702221000A","price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/3305\/3597\/files\/19.png?v=1768486682"},{"product_id":"ultra-care-mask-formato-litro","title":"ULTRA CARE MASK FORMATO LITRO","description":"\u003cp data-start=\"0\" data-end=\"240\"\u003eUltra Care Mask is an intensive professional treatment for treated, bleached, and deeply damaged hair. 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Lightening performance and protection in a single step!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e100% recyclable plastic packaging\u003c\/b\u003e in a convenient pouch format that saves up to 47% plastic compared to traditional jar solutions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cu\u003eIDEAL FOR:\u003c\/u\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAll lightening techniques: \u003cb\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cb\u003eNatural lightening\u003c\/b\u003e - To achieve deeper blondes by removing all warm tones.\u003c\/li\u003e\u003cli\u003e\u003cb\u003eTonal Preparation\u003c\/b\u003e - Softly lightening specific areas until the required shade is achieved, in preparation for application of tonal results distinct from fashion shades.\u003c\/li\u003e\u003cli\u003e\u003cb\u003eGradual Highlighting\/Balayage\u003c\/b\u003e - Ideal when application takes longer to complete, allowing separate and therefore controlled area-by-area results.\u003c\/li\u003e\u003cli\u003e\u003cb\u003eColor Removal\u003c\/b\u003e - Removal of unwanted previous color to achieve a lighter result *especially in first applications on darker colors\u003c\/li\u003e\u003c\/ul\u003e","brand":"Mood Store","offers":[{"title":"500 g","offer_id":50120905359693,"sku":"0402160500","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/3305\/3597\/files\/89.jpg?v=1768499652"},{"product_id":"pure-instant-blonde-white-lightening","title":"INSTANT BLONDE - WHITE LIGHTENER","description":"\u003cp\u003e\u003cb\u003eWhite powder bleach\u003c\/b\u003e for natural and fast lightening services where immediate control of the lightening result is required. The soft texture allows for easy application and better absorption of the product into the hair, perfect for tin foil, tissue or other thermal media techniques.\u003c\/p\u003e\n\u003cp\u003eIt can lighten up to \u003cb\u003e8 tones\u003c\/b\u003e without being aggressive to the hair.\u003c\/p\u003e\n\u003cp\u003eThanks to the innovative \u003cb\u003eDEFENCE PRO complex\u003c\/b\u003e, a pectin derived from citrus fruits, a protective film forms on the hair, \u003cb\u003eguaranteeing maximum results in lightening and protection during treatment\u003c\/b\u003e. Lightening performance and protection in a single gesture!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e100% recyclable plastic packaging\u003c\/b\u003e, in a practical pouch format that saves up to 47% plastic compared to traditional tin solutions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cu\u003eIDEAL FOR:\u003c\/u\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAll lightening techniques.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cb\u003eGlobal application\u003c\/b\u003e - even application to obtain a homogeneous lightening over the entire head, thanks to complete and precise product adhesion.\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003e\u003cb\u003eBase preparation\u003c\/b\u003e - lightening of specific areas to obtain the necessary base for other technical treatments, e.g. application of direct colours.\u003c\/li\u003e\u003cli\u003e\u003cb\u003eHighlighting\/Balayage\u003c\/b\u003e - perfect for applications where you want to control the lightening result step by step, ‘progressive’ action formula, takes longer and therefore allows for greater control of the result.\u003c\/li\u003e\u003cli\u003e\u003cb\u003eColour Removal \u003c\/b\u003e- Removal of a previous unwanted colour to achieve a lighter result or a different tone.\u003cbr\u003e\u003cbr\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003c\/ul\u003e","brand":"Mood Store","offers":[{"title":"500 g","offer_id":50144562741581,"sku":"0402150500","price":12.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/3305\/3597\/files\/88.jpg?v=1768499631"},{"product_id":"ultra-blonde-3in1-lightener","title":"ULTRA BLONDE - 3IN1 LIGHTENER","description":"\u003cp\u003e\u003cb\u003eGray, ultra-performance bleaching powder\u003c\/b\u003e, suitable for all bleaching techniques for extraordinary results.\u003c\/p\u003e\n\u003cp\u003eIt offers \u003cb\u003emore power\u003c\/b\u003e, allowing faster lightenings than common bleaches. Its clay texture provides \u003cb\u003egreater precision\u003c\/b\u003e, ideal for freehand techniques and adaptable to any type of service thanks to its dilution versatility. It also provides \u003cb\u003egreater protection\u003c\/b\u003e thanks to the innovative DEFENCE PRO+ complex, which forms a protective film on the hair, ensuring maximum results in lightening and protection during treatment.\u003c\/p\u003e\n\u003cp\u003eIt guarantees up to 9 tones of lightening.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cu\u003eIDEAL FOR:\u003c\/u\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAll lightening techniques, including freehand.\u003c\/p\u003e\n\u003cp\u003e- \u003cb\u003eExtreme lightening\u003c\/b\u003e - Starting even from a dark base, you can achieve light and bright blondes, thanks to its ability to lighten up to 9 tones.\u003c\/p\u003e\n\u003cp\u003e- \u003cb\u003eFreehand\u003c\/b\u003e - Due to the compact consistency of clay, it is perfect for freehand techniques, without using foils. 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Nella stessa cartella, sia la proposta di colorazione permanente \u003cb\u003eMOOD COLOR CREAM\u003c\/b\u003e che la soluzione di colorazione multiservizio \u003cb\u003eMOOD DEMI DOUBLE\u003c\/b\u003e, per risultati colore sorprendenti che soddisfano anche le richieste colore più difficili. Nella cartella, da oggi, presente anche la nuova Collezione 2026 \u003cb\u003eMOOD COLOR CREAM ARCTIC VIBES\u003c\/b\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mood Store","offers":[{"title":"Default Title","offer_id":53525750251853,"sku":"5200300035","price":28.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/3305\/3597\/files\/cartella-colore-demi-double-e-color-cream-2026.png?v=1773331345"},{"product_id":"catalogo-mood-2026","title":"CATALOGO MOOD 2026","description":"\u003cp\u003eScopri la linea \u003cstrong\u003eMOOD \u003c\/strong\u003ein un unico e comodo strumento, sempre consultabile e a portata di mano. Dal prodotto tecnico, all’ haircare, fino allo styling, la proposta \u003cstrong\u003eMOOD \u003c\/strong\u003enon manca di nulla, per un \u003cstrong\u003eservizio in salone facile, intuitivo, veloce,\u003c\/strong\u003e che lascia spazio solo alla tua creatività ed al tuo talento!\u003c\/p\u003e","brand":"Mood Store","offers":[{"title":"Default Title","offer_id":53525811364173,"sku":"5602010023","price":4.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/3305\/3597\/files\/catalogo-prodotti-2026-MOOD.png?v=1773390503"},{"product_id":"mood-demi-double-color-chart-2026","title":"DEMI DOUBLE CARTELLA COLORE","description":"\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman';\"\u003eCerchi una colorazione professionale\u003cstrong\u003e SENZA AMMONIACA\u003c\/strong\u003e, da poter utilizzare sia come colorazione permanente che come colorazione demi-permanente? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003cstrong\u003eMOOD DEMI DOUBLE\u003c\/strong\u003e è la soluzione che fa per te. 35 diverse proposte colore, per look, instagrammabili! Tutto raccolto in una cartella colore versatile e completa.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mood Store","offers":[{"title":"Default Title","offer_id":53525819490637,"sku":"5200300009A","price":17.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/3305\/3597\/files\/MOOD-cartella-demi-double-fotografica.png?v=1773917267"},{"product_id":"mood-sales-book-decoloranti","title":"SALES BOOK DECOLORANTI","description":"\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman';\"\u003eChe sia un biondo totale, qualche dettaglio solo per illuminare il volto o una base per provare qualche colore fantasia, non importa: sono i servizi di decolorazione ad interpretare l’HAIR DREAM di moltissime donne e non solo!  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman';\"\u003eMa quali sono gli ingredienti fondamentali per offrire un 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chiave\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt;\"\u003e moderna, con una risposta alle esigenze della tua clientela innovativa e attuale, grazie ai nuovissimi decoloranti MOOD, per soddisfare le esigenze di schiaritura della tua clientela ed esprimere al massimo la tua creatività.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mood Store","offers":[{"title":"Default Title","offer_id":53525853241677,"sku":"5923010132","price":4.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/3305\/3597\/files\/sales-book-2024-catalogo-decoloranti.png?v=1773390424"},{"product_id":"color-cream-correttori","title":"COLOR CREAM","description":"\u003cp\u003eProfessional hair color cream. \u003ci\u003e\u003c\/i\u003eCovers up to the 100% of white hair, for an intense and vibrant color result.\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003eThe cream base and the formulation rich in active ingredients facilitate the absorption of the color molecules, thus intensifying both the chromatic and the cosmetic result.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003e100 ml\u003c\/li\u003e\u003cli\u003e99 shades\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eDiscover all the shades, \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0581\/3305\/3597\/files\/ColorChart_MOOD_2022.pdf?v=1664530768\" target=\"_blank\"\u003edownload\u003c\/a\u003e the complete color chart.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"Mood 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